Arvind Katariya

About Arvind Katariya

With over 19 years of experience in marketing and brand leadership, I’ve had the privilege of working across some of India’s most iconic FMCG categories — from Home Care and Hair Oils to Oral Care — and now, leading scale brands at Carlsberg India as General Manager – Marketing.My career has been shaped by a passion for building brands that truly connect with consumers and drive long-term business growth. Having handled multiple portfolios with full P&L ownership, I’ve led strategy, innovation, and communication development across diverse consumer segments.I began my journey in sales, managing territories across Gujarat and Chhattisgarh — a hands-on experience that taught me the importance of market realities, consumer insights, and execution excellence. Those early lessons continue to guide how I approach marketing today: grounded, data-driven, and consumer-obsessed.What I bring: Strategic brand building and business leadership End-to-end P&L management Integrated communication and campaign development Category growth and innovation strategy Strong cross-functional and team leadershipI’m deeply motivated by the challenge of transforming insights into ideas that move markets — and people.

Experience

1. General Manager - Marketing

   Carlsberg Group

   May 2020 — Present · Gurgaon, IN

   Driving innovation through Premium proposition launches • Brand Revitalisation through Design & Product• Tasked with formulating long term & medium term growth strategies• Creative excellence - Consistently delivering 4.5+ star rated equity campaigns. • Owning the Brand spends strategy to drive focus on profitable growth• Ensuring brand consistency & driving consumer engagement through experiential campaigns• Responsible for pricing management, beyond beer innovations & driving brand health

Education

• Ramjas

  Bachelor of Commerce (B.Com.) Hons

  2001 — 2004

• Delhi Public School, Vasant Kunj

  Commerce

  1999 — 2001

• Delhi University

  B.Com (Hons), Commerce, Economics

  2001 — 2004

• MiniMBA

  Mini MBA, Brand Management

• Management Development Institute, Gurgaon

  MBA (PGDBM), Marketing

  2004 — 2006

Skills

• Management
• Trade Marketing
• Business Strategy
• Product Marketing
• Market Planning
• Marketing Management
• Competitive Analysis
• P&L Management
• Product Management
• Brand Management
• Marketing Strategy
• Team Management
• Marketing
• Fast-Moving Consumer Goods (Fmcg)
• Business Development
• Key Account Management
• Customer Insight
• Market Research