Arvind Nair

About Arvind Nair

Over the past two decades, I have worked to help build the digital economy through marketing, commerce, and strategy. My journey has involved collaborating with leading brands to craft digital first strategies, embed digital as a core revenue driver, and accelerate digital adoption at a corporate level.As an early believer in digital, I led change management programs that reshaped how businesses adopt and embed digital behaviours implementing tools, running workshops, and designing consumer outreach campaigns that drove measurable sales and impact. This foundation has since evolved into my current focus: bridging growth with responsibility.I now work at the intersection of marketing, sustainability, and ESG. My core belief is that marketing should not only drive growth but also create long‑term value aligned with climate ambitions, sustainable development, and public trust. Systems where accountability to people and planet sits alongside commercial objectives.At Mirum, I oversaw a tenfold revenue increase over six years, making it the most profitable regional office in the network. My leadership has spanned integrated teams across Martech, media, and brand consulting. I’ve helped launch and scale new categories wearables (Fitbit), electric mobility (Hero Electric), and digital‑first brand ecosystems. Overseen the an overall revenue size of INR 54Cr managing both sales as well as operations.Today, my focus is embedding sustainability thinking into marketing and communication systems. This includes- ESG‑aligned brand strategy- Green media and sustainable customer journeys- Addressing the intent‑action gap through behavioural design- Building circular and regenerative brand models

Experience

1. Founding Partner

   The Hooop Collective

   Feb 2025 — Present · IN

   We are an independent, sustainability-led collective. A cross-functional collective of strategists, creatives, technologists, media thinkers, policy professionals, and behavioural experts united by a common purpose.Our mission is two-fold:Drive sustainable behavior through creativity, systems design, and cultureReduce the carbon impact of marketing through smarter tools, tech, and accountabilityWe operate at the intersection of advocacy, policy, media & technology, helping businesses embed sustainability as a lever for value creation and growth.Drop us a line at

Education

• INSEAD

  Strategy in the Age of Digital Disruption

  2017 — 2017

• Smith School of Enterprise and the Environment - University of Oxford

  Certification: Reaching Net Zero for India, Sustainability Studies

• University of Sussex

  Msc, Technology and Innovation Management

  2004 — 2005

• TERI School of Advanced Studies

  Certification: Strategic ESG For Business Sustainability and Growth, Sustainability Studies

• University of Sussex

  BEng Hons, Electronics and Communication

  2000 — 2004

Skills

• Business Strategy
• Account Management
• Brand Management
• Marketing Strategy
• Customer Acquisition Strategies
• Start-Ups
• Digital Transformation
• Social Media Marketing
• Management
• Team Building
• Creative Strategy
• Leadership
• Project Management
• Business Development
• Digital Marketing
• Digital Strategy
• Crm
• Consumer Insight
• Strategy
• Strategic Planning
• Consumer Behavior
• Sales
• Brand Planning
• Marketing