Arvind Dubey
Performance Marketing Strategist | D2C Growth Marketer | Startup & Business Strategy Consultant | Helping D2C brands scale with Meta & Google Ads| Ads, Funnels & Conversion Optimization | Graphic Designer (5+ Yrs)
- Role
- Performance Marketing & Social Media Manager at Clinique
- Location
- Kanpur, UP, IN
- LinkedIn followers
- 500 followers
About Arvind Dubey
I’m a Performance Marketing Strategist helping D2C brands grow through Meta Ads and Google Ads.My focus is simple, running ads that don’t just bring traffic but actually generate sales and profitable growth.I work closely with brands to improve their ad performance by optimizing creatives, targeting and the overall conversion funnel.With 5+ years of experience in graphic design, I also understand what kind of ad creatives actually attract attention and convert.I usually help brands with:• Meta Ads & Google Ads campaign strategy• Ad creative testing & performance optimization• Conversion funnel improvements• Scaling profitable campaigns• Performance reporting & insightsI enjoy working with D2C brands that are serious about scaling their online sales and building strong digital marketing systems.If you\'re looking to improve your ad performance and scale your brand, feel free to connect or message me.
Experience
Performance Marketing & Social Media Manager
Oct 2024 — Present · NY, US
Lead and execute performance marketing campaigns across Meta Ads, Google Ads and e-commerce platforms to drive global sales and customer acquisition.Manage Clinique’s Instagram account (3.8M+ followers), creating and scheduling high-engagement content and optimizing posts for reach, conversions and follower growth.Design and optimize ad creatives, audience targeting and conversion funnels to maximize ROAS (Return on Ad Spend) and minimize CAC (Customer Acquisition Cost).Collaborate with product, creative and social media teams to deliver cohesive and high-impact digital campaigns.Conduct A/B testing and analyze campaign metrics to make data-driven decisions and improve campaign performance.Monitor KPIs and prepare weekly and monthly reports to track revenue growth, engagement and conversion metrics.Key Achievements:Increased online sales revenue through performance marketing campaigns and Instagram engagement strategies.Improved conversion rates and lowered customer acquisition costs via optimized campaigns and ad creative strategies.Grew Instagram engagement and follower interaction, strengthening brand presence and digital footprint globally.Contributed to strategic campaign planning that resulted in measurable uplift in revenue and brand visibility.
Education
MAAC
Diploma in Print Web and 3d Animation, 3d animation
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