Arvind B Podichetty

WORK HISTORY

EDUCATION

ABOUT ARVIND B PODICHETTY

I help organizations transform customer engagement through AI-powered marketing strategy, CRM automation, and data-driven personalization. My expertise involves Reporting, Digital Marketing (E-commerce), CRM(Salesforce, Seibel, Braze, Adobe Journey Optimizer(AJO)), Content Management(Sanity CMS, Adobe Sites), AEM, CJA, AEP, Google Ad Manager, Yext, and Campaign Management. My work involves: • Working with Marketers, practitioners and program owners to understand target audience to generate lists for marketing purposes • Generating lists that meet target criteria leveraging multiple segmentation criteria and ensuring that they meet Firm standards and are compliant with regulations. • Preparing Reporting & Analysis, informational tools(Tableau, Amplitude, data bricks) that will help drive success of marketing initiatives • Coordinating efforts and performing analysis, as required, to measure data quality, resolve duplicate entries, enhance data integrity and ensure the Firm’s privacy policy. • Providing project planning, training and application support as needed. Skills: Project Management (Jira, Confluence, Visio, ServiceNow), Email Marketing, List Management (Siebel CRM), Salesforce Lightning, Braze. Experience in Campaign Management, Digital Marketing (Zeta mail, Eloqua, Braze, AJO), CRM Databases. Hands on experience with MS-Excel, Tableau(Certified), Amplitude, mParticle, Branch, Google Ad Manager, Data Bricks, MAR, Monday.com, Figma, Slack, and basic knowledge in SQL & R Programming. Presentation, Process documentation, Reports Generation, Collaboration, Project Planning, Customer Retention, work approvals(SAP Fiori), Marketing Strategy. Marketing Analytics, Audience Segmentation. Market Research(Hoovers), Business Analysis, Platform support, UAT Testing and A/B Testing, GAP Analysis, Data Analysis, strong written communication and other daily operations. Colleagues know me as a highly creative marketer who can always be trusted to come up with a new approach. But I know that the client’s business comes first, and I never try to impose my ideas on others. Instead, I spend a lot of time understanding the business and the audience before suggesting ideas. I can (and often do) work well alone, but I’m at my best collaborating with others. Please reach out to me either by email: a••••••••@gmail.com or by phone +16•••••••21. **Certified Tableau Digital Journey Optimizer Business Digital Marketing Assocaite**