Arvik Sarkar
Marcom | Retail Marketing | Trade Marketing | Product Marketing | Brand Management | GTM | Visual Merchandising | Guinness World Record Holder .
- Role
- Managing Partner at Wavelength Communications
- Location
- Kolkata, WB, IN
- LinkedIn followers
- 500 followers
About Arvik Sarkar
Successfully managing a team for marketing brand for creating a lasting impression among target consumers and improving product sales & market share; leading cross-functional innovation teams• Conducting in-depth consumer analysis to determine the image/demand of a brand; organising events, photo shoots, launch parties and brand promotion campaigns• Creating the digital branding; planning & executing the efforts to generate corporate business; attending trade fairs, exhibitions and conferences to promote brand• Analyzing market trends to address business opportunities and issues, and set the brand’s annual objectives, strategies, positioning, tactics and measures• Controlling costs in-line with department objectives and business plans; ensuring profit targets are achieved, margins maintained & expenses controlled• Examining performance against marketing targets both internally & externally• Monitoring and analysing a brand and competitors performance to identify Strengths, Weaknesses, Opportunities and Threats
Experience
Managing Partner
Aug 2022 — Present · Kolkata, IN
Education
Jadavpur University
Master of Advertising & Communication
2004
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