Arvind Puliyurudayan

About Arvind Puliyurudayan

Insights professional adept at providing business teams with guiding business, brand and product recommendations derived through wide-range of customer, market and competitive intelligence.CPG / FMCG, Telecom, Technology (Cloud and Business Applications)Core Competencies (Professional):Primary research and project management. Proficient at research design and analysis - Quantitative and Qualitative. Proficient with agile research toolsProduct development and management leveraging design thinking principlesInformation synthesis, market intelligence (sizing & assessment, competitive Intelligence, pricing Intelligence, trend monitoring etc,), and growth / go-to-market strategiesUI and UX usability testing expertizeProven record of simultaneously managing multiple stakeholders for multiple brands/sub-brandsProficient in analyzing problems, developing/ simplifying procedures and at finding innovative, workable solutionsManagerial SkillsProven record at cross-team collaboration and management – manage and mentoring of teams for high-performance and to achieve organization and individual goalsStrong organizational and interpersonal skills, including the ability to prioritize workloadTeam/Resource Management - workflow planning, task prioritization and rapport developmentWorkflow Planning / Prioritization - continuous improvement for efficiencyProject Management and Action Plan Creation - design systematic plan of action from proposal creation to executionAchievements Setup the agile research team and lead research initiatives for the US-based Oral Care CPG clientDrove the managed team to continuous excellence in insights delivery for the CPG client - lead business expansion across geoAwarded “Thought Leader” by GM of BCRS Product team and VP of Market Development (IBM) for insightful work on emerging BCRS competition Awarded ‘KPO Champ’ by the client, world leader in software for creativeness and innovativeness

Experience

1. Event Coordinator

   Insights Lighthouse

   Oct 2025 — Present · Coimbatore, IN

   Event coordinator for Insights Lighthouse - curating high-level executive events for senior leaders across industries.

Education

• Bharathiar University

  Bachelor of Engineering - BE, Electrical and Electronics Engineering

• Indian Institute of Management, Calcutta

  EPBA, Business Analytics

  2009 — 2010

Skills

• Smo
• Competitive Analysis
• Competitive Intelligence
• Market Intelligence
• Marketing Research
• Segmentation
• Business Analytics
• Analytics
• Business Strategy
• Team Management
• Market Research
• Secondary Research
• Primary Research