Arushi Mathur
Senior Content Manager @Bajaj Finserv
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WORK HISTORY
Senior Content Manager @Bajaj Finserv
IN
Enhancing user experience & understanding via functional & creative copy for the credit card section of the Bajaj Finserv mobile application & its website-Creating engaging short-form content for customers at each stage of the funnel-Synergy between design concepts & copy for internal & external communications like marketing collaterals, SMS, Emails
EDUCATION
The Institute of Company Secretaries of India
Company Secretary, Company law, Economic and Labour Law, Financal Accounting
IIS (Deemed to be) University- Formerly ICG
Bachelor of Commerce - BCom, Taxation, company law, financial accounting
Symbiosis Institute of Management Studies
Master of Business Administration - MBA, Marketing/Marketing Management, General
ABOUT ARUSHI MATHUR
At Bajaj Finserv, my role as Content Manager combines strategic communication with digital content expertise, fostering a seamless user experience for our credit card services. Our collaborative efforts have resulted in engaging content that guides customers through each stage of the funnel, ensuring alignment between design and copy across diverse platforms, from mobile applications to marketing collaterals.My foundation in company law and financial compliance aids the creation of content that resonates with our audience, compliant with RBI and SEBI in the dynamic world of finance.
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