Arushi K.

About Arushi K.

I build brands and communities at the intersection of creativity and structure—where strategy meets storytelling, and experience drives growth.I currently work as Membership & Partnerships Manager at Soho House (Cities Without Houses), where I focus on growing and nurturing high-engagement member communities, building culturally aligned partnerships, and shaping experiences that strengthen long-term brand affinity.Before my MBA at INSEAD, I built and scaled brands from the ground up:• As Head of Growth at Verona, I defined brand positioning, product–market fit, and go-to-market strategy in a niche luxury segment.• At Athena, I led a digital transformation that contributed to ~150% client revenue growth.Most recently, I was selected to lead a research consulting engagement on behalf of Strategy & Middle East, analyzing the drivers of tourism and destination branding across the GCC—connecting policy, infrastructure, and brand strategy into actionable insights for public and private stakeholders.What ties these experiences together is a deep interest in brand strategy, experience design, and community-led growth. I’m particularly drawn to roles at the intersection of luxury, hospitality, culture, and consumer brands—where strong storytelling meets disciplined execution.Expertise• Brand strategy & innovation• Membership & community growth• Partnerships & ecosystem building• Go-to-market strategy• Experience design

Experience

1. Membership & Partnerships Manager

   Soho House & Co

   Jan 2026 — Present · New Delhi, IN

   Building and nurturing Cities Without Houses’ creative community in India, spanning membership growth, partnerships, and events. Working closely with local creatives and brands to develop collaborations, host experiences, and strengthen Soho House’s presence across cities.

Education

• INSEAD

  Master of Business Administration - MBA

• University of Michigan College of Literature, Science, and the Arts

  Bachelor of Arts - BA, Economics, Minor in Entrepreneurship

• UCL

  Department of Economics and School of Management Exchange Semester

• Welham Girls'​ School

  High School Diploma