Arushi Gupta

Manager | Axis Bank | MBA Marketing

Role: Manager - Digital Business and Transformation at Axis Bank
Location: Mumbai, MH, IN
LinkedIn followers: 500 followers

OtherView LinkedIn profile

About Arushi Gupta

A product marketing professional who is currently working with Axis Bank in their Digital…

Experience

Manager - Digital Business and Transformation
Axis Bank
May 2023 — Present · Mumbai, IN
Developed omni-channel re-targeting strategies to improve campaign efficiency- Used Google Analytics 4 and CleverTap to monitor customer behavior and optimize trigger campaigns- Increased app engagement and boosted Fixed Deposit growth through targeted digital campaigns- Led Recurring Deposits campaigns, improving digital penetration and conversion rates- Created digital content and banners, collaborating with stakeholders for web updates- Automated 60+ operational reports, enhancing efficiency across branches- Leveraged data analytics (Tableau, Excel) to drive insights and optimize marketing efforts

Contact information

Verified work emails, personal emails, and direct dials — unlocked in one click.

Work email
•••••@axisbank.com
Personal email
•••••@•••••.com
Direct dial
+•• ••• ••• ••••

Unlock verified contacts

Free to start · No credit card required

Current company

Axis Bank

Banking · 108K employees · Founded 1994 · Worli Mumbai, Maharashtra, India

Axis Bank is the third largest private sector bank in India. The Bank offers the entire spectrum of financial services to customer segments covering Large and Mid-Corporates, MSME, Agriculture and Retail Businesses. The Bank has a large footprint of 5000 domestic branches (including extension counters) with 15,751 ATMs & cash recyclers spread across the country. The Bank has 6 Axis Virtual Centres with over 1,500 Virtual Relationship Managers as on 31st March 2023. The Overseas operations of the Bank are spread over eight international offices with branches in Singapore, Dubai (at DIFC), and Gift City-IBU; representative offices in Dhaka, Dubai, Abu Dhabi, Sharjah and an overseas subsidiary in London, UK. The international offices focus on Corporate Lending, Coverage Business, Trade Finance, Syndication, Investment Banking, Liability Businesses, and Private Banking/Wealth Management offerings. Axis Bank is one of the first new generation private sector banks to have begun operations in 1994. The Bank was promoted in 1993, jointly by Specified Undertaking of Unit Trust of India (SUUTI) (then known as Unit Trust of India), Life Insurance Corporation of India (LIC), General Insurance Corporation of India (GIC), National Insurance Company Ltd. (NIC), The New India Assurance Company Ltd. (NIA), The Oriental Insurance Company Ltd. (OIC), and United India Insurance Company Ltd. (UIIC). The shareholding of Unit Trust of India was subsequently transferred to SUUTI, an entity established in 2003. GIC, NIC, NIA, OIC, UIIC have been reclassified from promoter category to public category. As on March 31, 2023, SUUTI and LIC are the promoters of the Bank. With a balance sheet size of Rs. 13,17,326 crores as on 31st March 2023, Axis Bank has achieved consistent growth and with a 5-year CAGR (2017-18 to 2022-23) of 14% each in Total Assets & Advances and 16% in Deposits.

axisbank.com

Find verified contacts for anyone on LinkedIn

Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.

Start for free See how it works

Free plan included · No credit card required

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.

About Arushi Gupta

Experience

Manager - Digital Business and Transformation

Find verified contacts for anyone on LinkedIn