Arushi Dubey
Brand Manager @ Zomato | Ex - Paytm | Ex - McCann
- Role
- Brand Manager at Zomato
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Arushi Dubey
Results-driven marketing specialist with 7+ years of experience in brand marketing and advertising, focused on driving growth through strategic content creation and data-driven campaigns. Proven success in boosting online engagement and enhancing brand presence. Passionate about storytelling and using analytics to optimize marketing strategies. Seeking new opportunities to deliver measurable impact and collaborate with dynamic, innovative teams.
Experience
Brand Manager
Apr 2024 — Present · Gurugram, IN
Brand & Creative Strategy- Led strategy and production for 30+ brand and performance campaigns, including District and Feeding India initiatives- Conceptualized Zomato\'s 2024 Birthday Roast campaign, driving 23.2M organic views, and 100K+ engagements.Influencer & Partnerships- Managed celebrity and influencer collaborations, overseeing SOW, onboarding, shoots, and content delivery- Executed brand partnerships and in-film integrations to strengthen brand equity and recall.Growth and Market Impact- During Diwali seasons, generated ₹80 Cr in revenue from the mithai category and recordedZomato’s highest-ever weekly GOV; brand film achieved 12.5M+organic views and 64.6K+engagements- Scaled new user acquisition by 38%(Dec 2024–Mar 2025), while maintaining CAC eiciency- Led end-to-end South-Indian festive campaigns, achieving a 16.2% order share in Keraladuring Onam with a 25% year-over-year AOV increase through integrated marketing- Boosted app opens by 24% in Chennai and 23% in ROTN, and increased GMV by 17%YoY during Pongal through integrated marketing and Bigg Boss 8 integration- Executed Bengaluru campaign, increasing brand top-of-mind awareness by 6 points and sustaining double-digit order growth in a highly competitive market- Delivered festive and seasonal campaigns, generating over ₹100 crore in GMV in October 2024 for Large Order business.Creative Project Management- Collaborated with creative, media, and product teams, as well as external agencies, to execute integrated campaigns and ensure consistent brand messaging- Oversaw legal agreements & documentation and finances related to talent, production, and partnerships, ensuring compliance and smooth execution.
Education
Delhi Police Public School
High School
2012 — 2013
Guru Gobind Singh Indraprastha University
Master’s Degree
2016 — 2018
Delhi University
Bachelor’s Degree
2013 — 2016
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