Arushi Pahwa
Social Media & Podcast Content Strategist @Xmonks - An Ecosystem
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WORK HISTORY
Social Media & Podcast Content Strategist @Xmonks - An Ecosystem
Lead multi-platform content strategy across LinkedIn, Instagram and YouTube for a leadership and coaching brand.Scaled Instagram from 2.5K to 43.9K+ followers within 10 months through structured content systems, audience research and platform-specific optimisation.Develop and execute content calendars aligned with brand positioning, digital marketing goals and audience psychology.Contribute to podcast production including episode structuring, scripting inputs and cross-platform content distribution strategy.Repurpose long-form podcast conversations into high-performing short-form content (Reels, LinkedIn posts and YouTube Shorts).Manage and coordinate a team of 3 video editors to maintain quality, consistency and performance-driven execution.Track engagement metrics, audience retention and growth analytics to refine overall digital marketing and social media strategy.
EDUCATION
MICA | The School of Ideas
Advanced Digital Marketing Course, Marketing
Mahatma Jyotiba Phule Rohilkhand University
Bachelor of Commerce - BCom
ABOUT ARUSHI PAHWA
Content & Social Media Strategist | Digital Marketing | Podcast & Brand Growth
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