Arushi Awasthi
Marketing Team @ELLE India
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WORK HISTORY
Marketing Team @ELLE India
Mumbai, IN
ELLE | ELLE DECOR | INDIA DESIGN ID • Worked on brand collaborations, creator partnerships, gifting and on-ground event support.• Gave guided walkthroughs at ID India Design Week to celebrities, influencers & VIP guests.• Assisted PR with media bytes + supported panel discussions and backstage flow.• Helped with celebrity coordination, host flow & logistics at the ELLE Beauty Awards.• Took charge of talent/partner gifting and BTS support during major ELLE events.• Key learnings: teamwork, communication, luxury event execution & brand storytelling.
EDUCATION
City Premier College Nagpur
Bachelor of Commerce - BCom, Business/Commerce, General
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
Master of Business Administration - MBA, Marketing/Marketing Management, General
Brunel University of London
MSc, Marketing
ABOUT ARUSHI AWASTHI
Hi, I’m Arushi a marketer who loves turning ideas into emotion, and emotion into brand stories people actually connect with. With an MBA + MSc in Marketing I’ve learned the strategy and psychology behind building a brand, but honestly, the real education came from life itself: moving abroad, finding myself again in new cities,(London & Mumbai) rebuilding confidence, and realising how powerful creativity and resilience can be. Today, I’m part of the Marketing team at ELLE India, working across brand collaborations, creator partnerships, events, gifting, and all the behind-the-scenes chaos that makes the media world so much fun. 🫶And the surreal part?I grew up collecting magazines and making scrapbooks… now I work inside one. 🧿Full-circle moment of the best kind. I’m especially drawn to luxury, fashion, beauty and lifestyle brands, anything rooted in culture, storytelling, and strong visual identity. When I’m not working, you’ll find me: reading something comforting dancing or vibing to music like it’s therapy watching movies (my favourite form of escapism)Still learning. Still growing. Still building the person I want to become. Always happy to chat about marketing, fashion, or just random cool ideas :)
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