Arusha Kumria
Senior Digital Marketing Manager @ PubMatic | Ex-Roku
- Role
- Senior Manager, Digital Marketing at PubMatic
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Arusha Kumria
Results-driven B2B marketer with experience in building growth and integrated marketing campaign strategy, content management, project management, social media, marketing operations, paid media, and advertising. Currently, I am a Senior Marketing Manager at PubMatic leading digital marketing strategy. Skills:Digital Marketing & Strategy | B2B Marketing | Account Based Marketing (ABM)| A/B Testing | Growth Marketing | Social Media Management | Paid Media | Content Marketing Strategy | Content Writing | Project Management | Salesforce/Account Engagement | Budget Management | Email Marketing | Google Analytics (GA4)| Community Engagement
Experience
Senior Manager, Digital Marketing
Feb 2025 — Present · New York, NY, US
Own digital marketing campaign strategy across social, paid media, and email. • Own marketing analytics and reporting, measuring how marketing influences pipeline, performance, and business outcomes.• Build and manage Salesforce dashboards to track funnel, attribution, and campaign impact.• Drive experimentation and optimization to improve engagement, traffic, and subscriber growth.• Partner with Product Marketing, Sales, Growth Marketing, and International teams to launch global multi-channel campaigns.
Education
Fordham University
Bachelor's degree, Economics
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