Arup Mohanty

About Arup Mohanty

I’m actively exploring Martech leadership and program management roles to drive customer engagement and digital growth. Let’s connect! Results-driven MarTech leader with almost 13 years of experience in marketing technology, automation, and customer lifecycle management. Proven expertise in leading cross-functional teams, implementing Agile methodologies, and driving data-driven marketing strategies to enhance customer engagement and operational efficiency- MarTech Strategy & Consulting: Led marketing automation, CDP evaluations, and CRM transformations, aligning business objectives with scalable technology solutions- Marketing Automation & Personalization: Implemented customer engagement strategies, including machine learning-driven optimizations that boosted email CTR by 11.4%- Omnichannel Campaign Optimization: Managed Email, In-App, Onsite, and Push Notification channels, ensuring seamless customer journeys and increased conversions- AdTech & Social Listening – Used Sprout Social to track paid media performance, social engagement, and campaign effectiveness, refining ad strategies based on insights - Process Automation & Efficiency Gains: Built SFMC template libraries, reducing campaign launch time from 10 days to 2 days, increasing efficiency and cost savings- Stakeholder & Requirement Management: Led requirement gathering and stakeholder alignment for CDP implementations and MarTech optimizations, ensuring data-driven decision-making- Team Leadership & Change Management: Spearheaded marketing operations transformation, mentoring high-performing teams and driving technology adoption.

Experience

1. Manager - Martech

   Mpower Financing

   Jul 2024 — Present · Bengaluru, IN

   Currently spearheading Martech initiatives at MPOWER Financing to elevate connected customer experiences- Developed a referral dashboard to enhance transparency for ambassadors and referrers, leveraging data visualization and analytics to improve engagement and conversion tracking- Utilized Sprout Social to track paid media performance, social engagement, and campaign effectiveness, refining ad strategies based on insights- Built a modular template library in Salesforce Marketing Cloud (SFMC) aligned with brand guidelines, reducing email campaign launch time from 10 days to 2 days, increasing efficiency, accuracy, and cost savings- Led the Customer Data Platform (CDP) RFP process, driving stakeholder interviews, use case development, planning, and vendor evaluation to enhance customer data unification and segmentation capabilities- Implemented marketing automation workflows to trigger real-time notifications for referrers based on application journey milestones, optimizing customer engagement and lifecycle marketing.

Education

• Dhaneshwar Rath Institute of Medical and Engineering Studies

  Bachelor's degree

  2008 — 2012

• Simplilearn Alumni

  Master's degree

  2023 — 2025