Arun Soares

About Arun Soares

Seasoned Communications professional with over 28 years of experience in B2B corporate communications and a proven track record in developing and executing communication strategies to enhance brand visibility and reputation• Positioning business segments, developing strategic communication frameworks and creating experiences that drive both business and brand value• Expertise in marketing communications, reputation management, branding, events, employee and leadership communications, leading cross-functional teams and a passion for storytelling – Integrating energy transition and sustainability in the core narrative.

Experience

1. Divisional Business Partner - Communications

   Siemens

   Jan 2015 — Present · Mumbai, IN

   Lead a Communications Team for Building Technologies, Power & Gas and Power Generation Services Divisions of Siemens Ltd, India. Develop specific strategies in close cooperation with CC (Corp/ Division/ HQ) Management Team. Manage budget and oversee external agencies / partners /suppliers.• Plan, execute and control 360 degree communication activities to achieve the desired business objectives. Scope of activities includes developing marketing collateral, Retail and Channel partner communications, content creation, employee communications, Digital, External Communication and Press.• Ensure tracking, performance measurement and reporting of Communications activities and initiatives in area of responsibility.• Collaborate with the Communications Community to foster an integrated communication approach. Study competitive communication activities using research and periodic sectoral analysis and proactively devise tactical communication to ensure advantage in the market place.• Lead, coach and develop own Communications team. Use a transparent and holistic process for evaluating and grooming them. • Act as a custodian and ambassador of the brand.

Education

• St. Mary's High School

  High School

  1980 — 1990

• Xavier Institute of Communications

  Marketing & Communications, Advertising

  2001 — 2002

• Welingkar Institute of Management Development & Research

  MMM, Marketing

  2005 — 2008

• St. Andrews College

  Bachelor of Arts (B.A.), Economics

  1990 — 1995

Skills

• Brand Management
• Marketing Strategy
• Social Media
• Product Launch
• B2b Marketing
• Marketing Management
• Online Advertising
• Marketing Communications
• Event Management
• Digital Strategy
• Crisis Communications
• Employee Engagement
• Press Releases
• Lead Generation
• Trade Shows
• Healthcare
• Strategy
• Communications Planning
• Digital Marketing
• Newsletters
• Content Management
• Product Marketing
• Social Media Marketing
• Corporate Branding
• Strategic Communications
• Direct Marketing
• Marketing
• Market Research
• Advertising
• Online Marketing
• Content Development
• Public Relations
• Internal Communications
• Media Relations
• Integrated Marketing
• Corporate Communications
• Strategic Thinking