Arun Singh

Performance Marketer | Scaling B2B & SaaS Revenue with Paid Ads & ABM | CPL & ROAS Focused

Role
Digital Marketing Manager at Grazitti Interactive
Location
Chandigarh, CH, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Arun Singh

Performance-Driven Digital Marketing Professional• Experienced in IT & Services industry with a strong focus on paid acquisition, SEO, analytics, and revenue growth• Specialize in scaling campaigns with a performance-first, ROI-focused approach• Data-driven marketer focused on measurable business outcomes Performance Marketing Expertise• Google Ads (Search, Display, Remarketing)• LinkedIn Ads & Meta Ads campaign management• Account-Based Marketing (ABM) strategy, setup, targeting, and performance optimization for pipeline growth• Campaign structuring, budget allocation & bid strategy optimization• CPA, ROAS & funnel optimization• A/B testing & performance scaling strategies Analytics & Tracking• Google Analytics (GA4) implementation & reporting• Google Tag Manager (event tracking & conversion setup)• Conversion tracking, goal configuration & funnel analysis• Attribution modeling & performance dashboards• UTM strategy & campaign performance reporting SEO & AI-Driven Optimization• Technical SEO audits (On-page & Off-page optimization)• Keyword research & search intent mapping• LLM-aware content optimization (AI search visibility & structured content strategy)• Structured data, sitemap & robots.txt implementation• Landing page optimization for improved organic conversions Marketing Automation & CRM• Salesforce campaign creation & reporting• Marketo, Hubspot, Pardot campaign setup & Analysis Tools & PlatformsGoogle Ads | LinkedIn Ads | Meta Ads | Reddit Ads | Quora Ads | StackAdapt | 6sense | RollWorks | Google Analytics 4 | Google Tag Manager | Google Search Console | Looker Studio | SEMrush | SpyFu | Majestic | Bizible | Agency Analytics | Salesforce | Marketo | WordPress | Hubspot | Pardot What I Focus On• Reducing Cost Per Lead (CPL)• Improving conversion rates• Scaling paid acquisition profitably• Aligning marketing strategy with revenue growth

Experience

  1. Digital Marketing Manager

    Grazitti Interactive

    Mar 2025 — Present · Panchkula, IN

Education

  • Punjab Technical University

    MCA, Computer Engineering

    2007 — 2010

  • Himachal Pradesh University

    BA, ART

    2004 — 2007

  • GSSS Gangath H.P

    10+2, Non-Medical

    2004 — 2004

Skills

  • Keyword Research
  • SEO
  • Social Media Marketing
  • Web Analytics
  • Web Marketing
  • Facebook
  • Link Building
  • Google Adwords
  • Sem
  • Online Marketing
  • Team Management
  • Smo
  • Google Analytics
  • Landing Page Optimization
  • Off Page Optimization
  • Search Analysis
  • Google Webmaster Tools
  • Html
  • Web 2.0
  • Search Engine Submission
  • Wordpress
  • Social Bookmarking
  • On Page and Off Page
  • Ppc
  • Email Marketing
  • Web Development

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Arun Singh — Digital Marketing Manager at Grazitti Interactive in Chandigarh, CH, IN | Unifers