Arun Punjabi

Experience

1. Ad Ops Analyst

   iOPEX Technologies

   Nov 2024 — Present · Indore, IN

   Programmatic advertising professional specializing in precision-driven campaign activation across RTB ecosystems.• Expertise in translating complex targeting requirements and budget frameworks into optimized DSP executions.• Strong command of audience architecture, including IP targeting, first-party data activation, and behavioral/contextual segmentation.• Proficient in bid strategy, inventory optimization, and floor price calibration to maximize ROI, eCPM, and fill rates.• Experienced in implementing header bidding frameworks and Private Marketplace (PMP) deals to enhance monetization performance.• Adept at defining KPI structures, aligning campaign objectives with measurable outcomes, and supporting data-backed strategic proposals.• Skilled in real-time campaign monitoring, pacing alignment, and rapid troubleshooting to mitigate under-delivery risks.• Committed to rigorous pre-launch QA, brand safety compliance, and precise ad tag implementation.• Strong analytical capability in performance reporting, delivering actionable insights and optimization roadmaps to stakeholders.• Technically proficient in Google Ad Manager (GAM), Google Ad Exchange (AdX), DSP/SSP integrations, and RTB environments.• Experienced in conversion optimization, structured A/B testing, and data-driven performance enhancement strategies.• Detail-oriented with advanced Excel proficiency and tracking pixel diagnostics expertise.• Driven by operational excellence, strategic thinking, and continuous performance innovation within digital advertising ecosystems.

Education

• Devi Ahilya Vishwavidyalaya

  Bba

• Symbiosis University of Applied Sciences

  MBA BFSI