Arun Sharma

About Arun Sharma

With 7+ years of experience in performance marketing, I help brands scale with data-driven paid media strategies across programmatic, search, social, and affiliate channels.I specialize in:Programmatic Media Buying: Designing audience-centric campaigns, refining segmentation, and leveraging real-time bidding to reduce CPA and boost ROI.Search & Social Advertising: Driving measurable growth on Google Ads, Meta, and beyond by aligning intent with creative strategy. A recent social campaign doubled CTR and lifted leads by 60% while staying on budget.Affiliate Marketing: Building high-impact partnerships with top affiliates, driving scalable conversions through incentive design and performance optimization.What sets me apart: A blend of analytical depth and creative execution, with a consistent track record of delivering performance, transparency, and innovation.Open to collaborations, opportunities, or discussions around paid media, growth marketing, and emerging ad tech trends.

Experience

1. Head of Monetisation

   Prosegments

   Sep 2025 — Present

   Leading monetisation strategy and revenue optimisation initiatives at Prosegments.Responsible for building scalable monetisation systems across programmatic advertising, publisher demand, and advertising partnerships.Key responsibilities include:• Designing and executing monetisation strategy across digital inventory• Driving revenue growth through programmatic demand and adtech integrations• Managing yield optimisation and ad performance across inventory• Building strategic partnerships with demand partners and advertisersFocus areas:Programmatic Advertising • Publisher Monetisation • Ad Revenue Strategy • Yield Optimisation • Demand Partnerships

Education

• JNTUH College of Engineering Hyderabad

  Bachelor of Technology - BTech