Arunkumar Samikannu
Operations Analyst III at Walmart Global Tech India | Ex-Dentsu Aegis Network
- Role
- Operations Analyst Iii at Walmart Global Tech India
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Arunkumar Samikannu
Search & Programmatic Advertising Leader with 13+ years of experience driving…
Experience
Operations Analyst Iii
Jan 2022 — Present · Chennai, IN
Monitoring campaign bids and daily caps, performance, and reporting (both scheduled & ad hoc analyses) across the difference campaign types* Responsible for driving marketing objectives – ROAS/ROI, SOV, Revenue Targets* Inform strategy for campaign optimizations to improve overall campaign spend and KPI* Manage applicable client budgets with 100% accuracy* Closely working with Account Manager and On shore stakeholder to resolve the challenges in the campaign performance (product relevancy, product availability)* Frequently evaluate keywords/search terms, refresh bids, and match types based on campaign performance and harvesting new keywords related to the product.* Providing suggestion on reallocating budget between campaigns and keywords.* Sharing incremental opportunities and weekly campaign optimization summary to CM/AM* Completing requests from CM/AM through JIRA tickets* Be an expert on the platform and best practices for campaign management.* Won SEARCH SUPER STAR award for process improvement.* Direct and develop a team, and foster an environment for growth and learning* Promote a supportive working environment where new ideas are welcomed* Ensure that deadlines are met, including managing client expectations
Education
Tamilnadu College of Engineering
Bachelor of Engineering - BE, Electrical and Electronics Engineering
Anna University Chennai
Bachelor's Degree, Electrical and Electronics Engineering
2007 — 2011
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