Arunkumar Kota
Salesforce Marketing Cloud Consultant @Collinson Group
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WORK HISTORY
Salesforce Marketing Cloud Consultant @Collinson Group
London, GB
Delivered omnichannel marketing campaigns using Salesforce Marketing Cloud to engage Priority Pass members and drive lounge bookings and travel engagement.• Designed customer journeys encouraging members to plan trips, book airport lounges, and add favourite airports, enabling more personalised travel experiences.• Supported campaigns promoting Beyond Lounges experiences, increasing awareness of additional travel benefits for Priority Pass members.• Implemented personalised audience segmentation using Salesforce Data Cloud to improve targeting and campaign effectiveness.• Executed multi-channel communication across Email, SMS, WhatsApp, and Mobile Push notifications to enhance customer engagement.• Integrated Airship for mobile push and in-app messaging, enabling real-time traveller engagement and personalised notifications.• Collaborated with marketing and product teams to translate business goals into scalable marketing automation solutions.
EDUCATION
Liverpool John Moores University
Master's degree, Artificial Intelligence
JNTU Anantapur
Bachelor of Technology - BTech, Information Technology
ABOUT ARUNKUMAR KOTA
Salesforce Marketing Cloud Consultant with over 10 years of experience in technology and marketing platforms, including 5+ years specializing in Salesforce Marketing Cloud. I focus on designing and delivering scalable marketing automation and customer engagement solutions that enable organizations to create data-driven and personalized customer journeys.I have hands-on experience with Salesforce Marketing Cloud, Marketing Cloud Next, and Salesforce Data Cloud, helping businesses unify customer data and execute effective multi-channel marketing strategies. My background also includes strong technical expertise in Oracle SQL/PLSQL, APIs, and marketing technology integrations.Core Expertise• Designing and implementing Salesforce Marketing Cloud and Marketing Cloud Next solutions across multi-channel and multi-business unit environments.• Implementing Salesforce Data Cloud architectures, including configuring Data Streams and mapping Data Lake Objects to Data Model Objects (DMOs) to create unified customer profiles.• Developing multi-channel marketing campaigns using Email Studio, Mobile Studio, Automation Studio, Journey Builder, Contact Builder, and Content Builder.• Configuring Email, SMS, and WhatsApp channels to deliver personalized and scalable customer engagement.• Integrating Salesforce Marketing Cloud with Sales Cloud and Service Cloud using Marketing Cloud Connect and REST/SOAP APIs to enable secure and real-time data flows.• Building dynamic email templates and advanced segmentation using AMPscript, SSJS, SQL, and HTML/CSS.• Leveraging Einstein AI capabilities such as Send Time Optimization and Engagement Scoring to improve campaign performance.• Implementing Marketing Cloud Intelligence (Datorama) to deliver cross-channel reporting dashboards and data-driven marketing insights.Collaboration & LeadershipI work closely with business stakeholders, marketing teams, and developers to translate requirements into scalable solutions. I also support team development through technical mentoring, knowledge sharing, and onboarding of SFMC developers and marketers.
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