Arunkumar Durairajan
Assistant Vice President - Commercial Refrigeration Business Group
- Role
- Assistant Vice President, India 1 Commercial Refrigeration Sales at Blue Star Limited
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
Experience
Assistant Vice President, India 1 Commercial Refrigeration Sales
Sep 2024 — Present · Mumbai, IN
Leading Commercial Refrigeration sales of Refrigeration Products & Cold Storage solutions across 10 states in the West and South zone, managing over 800+ channel partners and retail accounts.•Delivered 30% YoY sales growth, exceeding zonal revenue targets through strategic partner development and key account management.Expanded the dealer/ distributor network by 20%, improving market penetration in Tier 2and Tier 3cities.•Rolled out retail-focused product bundling and seasonal campaign strategies, resulting in a 40% increase in order volumes during peak seasons.•Implemented performance-based partner incentive programs and technical training modules, boosting partner engagement and retention.Secured and maintained relationships with high-value retail clients (e.g. supermarkets, cold chains, QSR chains) for turnkey refrigeration solutions.•Coordinated closely with service, logistics, and product management teams to ensure high levels of post-sales satisfaction and SLA compliance.
Education
Great Lakes Institute of Management
PGDM, Marketing/Marketing Management, General
2016 — 2018
Annamalai University
Bachelor Degree in Engineering, Mechanical Engineering
1991 — 1995
Skills
- Business Development
- Team Management
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