Arunkumar Balakrishnan

About Arunkumar Balakrishnan

I am a results-oriented Digital Marketing strategist with a strong background in planning, executing, and optimizing B2B multichannel marketing campaigns. As a key member of the Corporate Digital Marketing team, I collaborate closely with internal stakeholders and external partners to deliver impactful, data-driven campaigns that generate high-quality leads and measurable business growth.With hands-on experience in managing the end-to-end campaign lifecycle - from media planning, budgeting, audience targeting and campaign setup to performance tracking and reporting - I bring deep expertise in Account-Based Marketing (ABM), demand generation, Growth Marketing, Performance Marketing and Marketing Automation. I have successfully executed ABM campaigns for 200+ enterprise accounts across diverse industries.Key Skills & Expertise:Account Based Marketing:Planned and executed highly personalized marketing strategy targeted at specific high-value B2B accounts.Platforms used: LinkedIn, DemandbaseEmail Marketing:Sending targeted mailers for engagement, nurturing and conversion. Includes newsletters, drip campaigns and lead nurturing.Platform used: Adobe MarketoSearch Engine Marketing:Paid advertising on search engines to drive traffic to the website.Platform used: Google AdsEvent Marketing:Supported for running event-based campaigns to drive more registrations.Platforms used: Cvent, LinkedIn, Google AdsProduct Marketing:Have planned and executed campaigns for TATA products - TCS ADD Safety, RBQM and MDR.Social Media Marketing:Used LinkedIn for B2B marketing and Meta Ads for Hiring and Event campaigns.Content Marketing:Collaborated with the content and creative folks for creating valuable, relevant content to attract and retain the audience.I\'m passionate about digital strategy, performance marketing, and using analytics to drive smarter marketing decisions. I thrive in fast-paced environments where innovation, experimentation, and cross-functional collaboration are key to success.Let\'s connect if you\'re interested in Digital growth, Marketing Automation, Lead generation, or B2B marketing strategy.

Experience

1. Digital Marketing Senior Associate

   Cognizant

   Jul 2025 — Present · Coimbatore, IN

Education

• PSG Institute of Management

  Postgraduate Degree, Marketing

  2018 — 2020

• S.B.O.A Matriculation and Higher Secondary School

  12th, Mathematics and Science

  2010 — 2011

• S.B.O.A Matriculation and Higher Secondary School

  10th

  2008 — 2009

• Mepco Schlenk Engineering College

  Bachelor of Engineering (B.E.), Electronics and Communications Engineering

  2011 — 2015