Arun Kari

About Arun Kari

Seasoned Digital Marketing Professional with 7 years of experience in Growth Marketing, In-app Marketing, WhatsApp Marketing, Automation, Meta Ads, Google Ads, Category Management, P&L, SEO, SEM, SMO, SMM, Analytics etc.| MBA in Marketing with overall experience of 12 years in the field of Marketing, Business Development, Coordination and Sales across diverse industries | Tech-savvy individual with passion in leveraging marketing experience and technical skills into the ever growing field of Digital Marketing |Area of Expertise: Growth Hacking Digital Marketing Full Funnel Optimization User Acquisition Push Notifications User Engagement User Journey User Retention Automation Webinars User Life Cycle Management WhatsApp Marketing SMS Marketing Facebook Ads Google Ads Search Engine Optimisation Off Page SEO On Page SEO Link Building Website Audit Keyword Planning Keyword Analysis Web Analytics Google Analytics Data Analytics Website Building (Wordpress) Website Management Search Engine Marketing Social Media Optimisation Social Media Marketing Marketing

Experience

1. Senior Manager - Digital Marketing

   ISMS Group of Institutions (ISMS Pune)

   Sep 2025 — Present · Pune, IN

   Lead a cross-functional digital team and own strategy & execution across SEO, Paid Media, Content, Social, Website Development, CRO and Analytics- Plan, implement, and optimize multi-channel campaigns (Google Ads, Meta Ads, YouTube) for lead generation and brand building- Implement and monitor analytics & automation tools (GA4, GTM, CRM, email, and WhatsApp nurture flows) for performance tracking and lead conversion- Manage CRO initiatives (forms, landing pages, A/B testing, heatmaps) to improve conversion rates and reduce CPL- Oversee website revamp projects, ensuring mobile-first design, SEO best practices, and smooth user experience- Develop and execute SEO & content strategies including keyword research, technical SEO, content calendar, and on-page/off-page optimization- Collaborate with faculty, alumni, and student teams to create authentic content and strengthen community engagement- Report weekly and monthly performance dashboards to management, highlighting key metrics, insights, and recommendations- Stay ahead of industry trends, AI tools, and innovations to keep digital strategies competitive and future-ready.

Education

• Padmashri D.Y.Patil Pratishthans Padamshri Dr.D.Y.Patil Arts, Scienec & Commerce College, Pimpri, Pune 18.

  Bachelor of Commerce - BCom, Accounts, Cost & Works Accountancy

  2004 — 2007

• Institute of Industrial And Computer Management & Research

  Master of Business Administration - MBA, International Business Management

  2010 — 2011

• Institute of Industrial And Computer Management & Research

  Master of Business Administration - MBA, Marketing Management

  2008 — 2010

Skills

• IT Services & Software Marketing
• B2b Marketing
• Marketing Strategy
• Team Management
• Business Development
• Strategic Planning
• Sales Management
• New Business Development
• Marketing
• Negotiation
• Business Strategy
• Account Management
• Management