Arun Kanya Kumar Kannapiran
Vice President of Strategic Marketing | Driving Revenue and Market Growth | Independent Consultant - Partnership & Liasoning
- Role
- Vice President of Strategic Marketing at Technow Australia
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Arun Kanya Kumar Kannapiran
As Vice President of Strategic Marketing, I develop and implement integrated marketing…
Experience
Vice President of Strategic Marketing
Jul 2025 — Present · Perth, AU
Develop and execute an integrated marketing and sales strategy aligned with business objectives and revenue targets.Lead cross-functional initiatives between marketing, sales, product, and operations to improve go-to-market effectiveness.Identify and capitalise on new market opportunities and customer segments.Own the revenue number—drive pipeline growth, conversion efficiency, and overall sales performance.Oversee national/regional sales teams and channel partners to achieve sales goals and quota attainment.Define and monitor key KPIs (e.g, CAC, CLTV, conversion rate, sales velocity).Lead brand development, positioning, and messaging to ensure consistency across all customer touchpoints.Oversee demand generation, digital marketing, PR, content, and event marketing to build awareness and qualified leads.Build performance marketing campaigns with a strong ROI focus.Drive customer segmentation, buyer persona development, and competitive intelligence to guide go-to-market (GTM) strategies.Champion customer-centricity across the organization; optimize the customer journey from awareness to advocacy.Work closely with product and CX teams to ensure feedback loops inform growth strategies.Build, inspire, and manage high-performing marketing and sales teams.Optimize departmental budgets and resource allocation to drive efficiency and impact.Mentor talent and foster a culture of accountability, creativity, and continuous improvement.
Education
Anna University Chennai
Bachelor of Engineering - BE, Computer Science
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