Arunima K.
Online Events Marketing Executive @William Reed Ltd
Signup · Get unlimited contacts
WORK HISTORY
Online Events Marketing Executive @William Reed Ltd
Crawley, GB
Manage marketing campaigns for events across industries such as food, nutrition, cosmetics, and pharmaceuticals, demonstrating strong organisational and project management skills.• Collaborate effectively with editors to drive successful campaign outcomes, showcasing excellent teamwork and communication skills.• Use Adobe Creative Cloud to design visually appealing campaign artwork, banners, and promotional materials for web and social media.• Apply analytical skills to build registration pages, create tracking links, and analyse campaign performance, driving engagement and sign-ups.• Design engaging HTML e-blasts with meticulous attention to detail, crafting compelling content for email marketing.• Implement segmentation strategies using Adobe Campaign to maximise reach and engagement, demonstrating a strategic and customer-focused approach.• Evaluate marketing impact, extract valuable insights, and identify areas for improvement through detailed reporting and analysis.• Proactively apply problem-solving skills and creative thinking to enhance campaign effectiveness, driving outstanding results.
EDUCATION
Delhi University
Bachelors, Business/Commerce, General
Lancaster University
Master of Science - MSc, Marketing
ABOUT ARUNIMA K.
I’m Arunima — and if you can’t pronounce my name, don’t worry, I couldn’t either until I was three. It means “the first rays of the morning sun” — fitting, because I’m drawn to ideas that feel fresh, human and a little different.Coming from India — a place of big emotions, bold storytelling and unforgettable brands — and now based in Lancaster, I’ve built 4+ years of experience across global B2B media and hands-on hospitality brands, working across brand, creative, performance and experiential, and leading campaigns end-to-end.Across my roles, I’ve worked on • Full-funnel campaigns — from concept to conversion across digital and offline• Email marketing — HTML builds, segmentation, A/B testing and automation• Paid media & social — Meta ads, targeting, budget management and optimisation• Experiential & offline — partnerships, activations and large-scale campaigns driving footfall• B2B event marketing — positioning, promotion, registrations and lead generation• Brand & content — tone of voice, social campaigns, menus, print and storytelling• Creative direction — campaign visuals, asset briefing and consistency• Stakeholder collaboration — editorial teams, partners and commercial clients• Performance & reporting — insights, optimisation and measurable impactWork I’m proud of At Aquila, I helped evolve the brand through campaigns and community-led experiences — including the Lancaster Mystery Hunt and the Happier Hour Wall — making the pizzeria feel part of the city’s story.Alongside this, I lead marketing for Doughmance, a pizza and cocktail bus built to translate across events, audiences and locations.At William Reed, I deliver campaigns for global B2B events across food, nutrition and cosmetics, working with editorial teams and high-value partners. I’ve led Spotlight On campaigns end-to-end — from copy, visuals and branding through to reporting, lead generation and performance tracking.What I believe Good marketing connects before it converts. I care about ideas that make people feel something — not just campaigns that tick boxes. Being neurodivergent shapes how I work: curiosity, pattern-spotting, and often asking, “what if we tried something more interesting?”Let’s connect Always happy to talk creative ideas, brand building or anything that makes marketing feel a little less boring.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.