Arunima Bafna

About Arunima Bafna

Hi! I’m a Data/Information Architect with 6+ years of experience turning complex data into meaningful insights that drive business decisions and strategies. My career has revolved around data analytics, data engineering, and business intelligence solutions, helping clients make sense of their data and leverage it effectively.I specialize in building scalable data solutions and developing interactive dashboards using tools like PowerBI. Whether it’s improving reporting frameworks or streamlining data processes, I’m passionate about using data to tell compelling stories and solve real problems.With hands-on experience across web analytics, ad platforms, CRM tools, ATS systems, and job advertising platforms, I bring a holistic understanding of data ecosystems. Over the years, I’ve worked closely with cross-functional teams to enhance data governance, implement taxonomies, and ensure accurate tracking and traceability from data collection to activation.When I’m not immersed in work, you’ll find me reading books or spending time with my pet dog—because sometimes, you need insights that don’t involve SQL or Python!Let’s connect! —feel free to drop me a message anytime!

Experience

1. Data Architect

   Kelly

   Nov 2021 — Present · Mumbai, IN

   Owned 5+ Power BI Apps (for Recruitment/Marketing/Sales/Talent Analytics) used by users across 5 business units, enabling campaign monitoring, and self-service reporting adoption through automated pipelines.## Led the UA to GA4 migration to ensure reporting continuity during structural changes and enabling a seamless transition with minimal disruptions post UA sunset.## Enhanced website analytics tracking with Google Analytics integration, improving data capture for engagement insights and conversion metrics while enabling uninterrupted performance monitoring through zero-downtime migrations.## Led the data migration initiative for Supplier Onboarding Operations from Salesforce to ServiceNow## Led efforts to create and document a Supplier and Finance taxonomy by collaborating with SMEs and relevant business teams to analyze processes, address data gaps for consistent reporting of KPIs and improved data tracebility.

Education

• Bhartiya Vidya Bhavans Sardar Patel Institute of Technology Munshi Nagar Andheri Mumbai

  Bachelor of Technology, Information Technology

  2015 — 2019