Arundhuti Mitra
Communications I Content I Social Media Strategy | Customer Relations I Project Management I English Language Trainer I Former Journalist & Erasmus Mundus scholar, now leading brands through storytelling across platforms
- Role
- Customer Advocacy Specialist at Planview
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Arundhuti Mitra
There’s an old saying “Those who tell the stories rule the world”. Modern neurological research has proven that storytelling is the best way to capture people’s attention, bake information into their memories, and forge close, personal bonds because humanity has always craved and sought out great stories almost as much as food and water. This philosophy has always been the touchstone of my career that has spanned multiple genres of writing & communication strategies across 7 industries — News Media; Research; Gaming; Academia; Development (IOs & non-profit); Corporate; and Support & Hospitality. With a strong focus on product and storytelling, I enjoy engaging with consumers through various communication approaches and content to increase brand loyalty & awareness; and ensure that targets & KPI’s are achieved. Some of my key proficiencies are:> Collaborating with cross-functional teams across geographies – Art, Design, Product, Tech, HR, Legal to produce effective and engaging communication materials > Rich experience in Internal & External Communication, Narrative, Content & Commissioning, Editorial functions > Production: Team, Project & Process Management including Sprints and JIRA Confluence (for knowledge sharing; ticket allocations); Developing schedules/content/campaign calendars > Marketing Communication: Live Ops & In-App messaging, Blogs, UA Creatives; Optimizations (SEO/ASO), Website development & updates, Social Media, Online Community, User Interviews and Customer Communication/ Support Enthusiastic and detail-oriented, I take pride in everything I do, and therefore, ensure all my work is as good as it could possibly be. If you’re looking for someone to tell a good story, or have a great product waiting to be unboxed through vivacious narrative, inbox me. Last but not the least, if you have any Spanish language-based opportunities, I\'m all ears.
Experience
Customer Advocacy Specialist
Jul 2023 — Present
Education
Swansea University / Prifysgol Abertawe
Erasmus Mundus MA , Journalism & Media within Globalization: the European Perspective
Aarhus University
MA, Erasmus Mundus Master's in Journalism & Media within Globalization: the European Perspective
University of Amsterdam
MA, Media & Globalisation-Journalism & Cultural Diversity
University of Calcutta
Bachelor of Arts, English Literature (British and Commonwealth)
1999 — 2002
Bidhan Nagar College, Calcutta University
B.A, English Literature (British and Commonwealth)
Asian College of Journalism
Postgraduate Degree, Journalism
2004 — 2005
Asian College of Journalism
Post Graduate Diploma, Journalism (Print)
Erasmus Mundus Association
Master of Arts, Mass Communication/Media Studies
2007 — 2009
Instituto Hispania
Diploma , Foreign Languages and Literatures, General
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