Arundhati Menon
Product Marketing | GTM Strategy | B2B SaaS Marketing | Sales Enablement | Partnerships
- Role
- Marketing Manager - Education at Moodle
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Arundhati Menon
Marketer who is all about making products shine and customers smile. With a strong interest in strategic planning, product marketing, and category management, I bring a unique blend of logical and creative thinking to the table. Since graduating from MICA with a degree in Strategic Marketing and Communication, I’ve been crafting tactical marketing content, driving SaaS product launches across various communication channels, and storytelling for B2B SaaS. Currently, I lead the Product Marketing function at HackerEarth, driving high-impact demand generation projects and Go-to-Market (GTM) strategies for new products. Previously, as a Business Manager at Unacademy, I managed end-to-end roadmaps for various B2B and interest-based learning categories. My role also involved contributing to several innovative initiatives at Graphy by Unacademy, an EdTech platform, and I am quite comfortable with implementing ideas in a fast-paced environment. I also have experience in strategizing integrated marketing solutions for several multinational brands during my stint at Kestone IMS.Beyond my corporate roles, I have managed nonprofit projects and actively contributed to the theatre society at MICA, directing multiple productions. An eager and fast learner, I am on the lookout for opportunities that will broaden my experience and knowledge in the fields of product marketing, strategy, and content marketing.
Experience
Marketing Manager - Education
May 2025 — Present
Education
Rajagiri School of Engineering and Technology
Bachelor's degree, Electronics and Communications Engineering
2011 — 2015
MICA | The School of Ideas
PGDM - C , Business Administration and Management (Strategic marketing and communication )
2017 — 2019
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