Arun Datt

About Arun Datt

15+ years of rich diversified Brand & Marketing experience across key consumer sectors -…

Experience

1. Vice President, Vertical Head - Brand Product Marketing Digital Acquisition Communication

   HDFC Bank

   Jun 2021 — Present

   Heading Brand and Marketing Communication for mutiple key portfolios of the Bank\\\\n\\\\n1⃣ Head Brand, Product Marketing, Digital Acquisition and Journeys for All Cards (Credit, Debit, Pre-Paid)\\\\n\\\\nHDFC Bank is the market leader in cards segment with more than 50 million cards in use. My key responsibility here involves\\\\n Ring-fencing banks leadership position in Mass- Market segment and also create a perception of it being a reputed player in Super Premium Card Segment through various Brand, Marketing and Experiential interventions.\\\\n New Product launches both Bank and Co-Brands. This involves Product Designing, Packaging, Communication and GTM strategy\\\\n Driving FY activation and usage/ spends per card\\\\n Digital Acquisition (100% Unassisted), Journey UI/UX and communication\\\\n\\\\n2⃣ India Marketing lead for Diners Club International HDFC Bank CoBrand association\\\\n3⃣ Head Brand, App Marketing and Communication for Digital Banking and Innovation Channels.\\\\n\\\\n\\\\n- Digital Banking & Innovation Channels (Net Banking, Mobile banking App, Voice Banking, Chat Banking)\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Education

• Sri Balaji University,Pune

  PGDBM, Marketing

  2004 — 2006

• Devi Ahilya Vishwavidyalaya

  Bachelor's degree, Computer Sc. Hons

  2000 — 2003

• The Army Public School, Dhaula Kuan, New Delhi

  10+2, Science (PCMB)

  1999 — 2000

Skills

• Crm
• Merchandising
• Business Planning
• Retail
• New Business Development
• Fast-Moving Consumer Goods (Fmcg)
• Fmcg
• Marketing Strategy
• Promotions
• Market Research
• Business Development
• Market Planning
• Management
• Competitive Analysis
• Brand Management
• Marketing
• Business Strategy
• Team Management