Arun Darwin Harikrishnan

About Arun Darwin Harikrishnan

Across more than 15 years in digital marketing and technology, I’ve thrived at the bustling crossroads where creative campaigns, digital transformation, and fierce business goals meet. My story is rooted in hands-on execution and strategic leadership, scaling results for renowned brands across sectors—consumer tech, healthcare, e-commerce, and the multi-faceted world of matchmaking.Currently, I lead digital marketing at Matrimony.com, steering growth and optimization for Bharat Matrimony, Jodii, Elite Matrimony, and more. I’ve enjoyed architecting tailored growth strategies across matchmaking, dating, job search, and wedding services—always guided by the numbers and inspired by fresh thinking. I love orchestrating cross-functional teams of performance marketers, creatives, analysts, and product owners to push boundaries and deliver real-world business impact.Previously at Dr Agarwals Eye Hospital, I dove deep into digital transformation—implementing CRM systems, launching omni-channel platforms, and running end-to-end digital campaigns that consistently grew revenue and patient engagement. At Titan Company, I helped build the digital foundation for leading brands, from omni-channel e-commerce rollouts to award-winning media campaigns and full-funnel business analytics.What sets me apart? Relentless curiosity, a blend of analytical and creative skills, and a proven history of scaling digital channels—from inception to measurable ROI gains. I thrive on tackling complexity: whether optimizing media spends, pioneering AI-driven content strategies, or setting up digital processes from scratch. Beyond numbers, I’m passionate about developing teams, driving innovation, and turning challenges into opportunities for growth.Let’s connect if you share an enthusiasm for digital marketing, data-driven growth, eCommerce or next-gen marketing practices—or if you simply want to swap notes on building brands that truly make an impact. Looking forward to meaningful conversations and potential collaborations!

Experience

1. Head of Digital Marketing

   Matrimony.com Limited

   Oct 2024 — Present · Chennai, IN

   I lead the digital marketing function for Matrimony.com, driving growth and performance across a diverse portfolio: Core Matchmaking (Bharat Matrimony, Jodii, and Elite Matrimony with their regional domains), Dating Apps (Luv.com, Meraluv), Jobs (ManyJobs.com), and Wedding Services (Weddingbazaar, Mandap.com).Strategic Leadership Across Verticals: Orchestrate digital strategies for matchmaking, dating, jobs, and wedding service platforms, building tailored approaches for each business vertical.Growth & Conversions: Drive quality registrations and steer initiatives that enhance conversion rates and payment growth across all channels—Android, iOS, and web platforms.Performance Optimization: Lead efficient optimization of performance spends to improve ROI, leveraging data-driven insights and best-in-class tools.Brand Awareness & Influencer Marketing: Elevate top-of-funnel metrics through consistent brand-building campaigns and influencer partnerships targeting both primary and secondary audiences.AI-Powered Content Creation: Pioneer AI-driven content strategies that boost output and create significant cost efficiencies.Integrated Team Leadership: Collaborate closely with expert in-house specialists—performance marketers, content and design leads, brand comms, SEO leads, and data analysts—to deliver exceptional results across every function.

Education

• College of Engineering, Anna University

  M.Sc., Electronic Media (Integrated)

  2005 — 2010

Skills

• Strategy
• Online Advertising
• Online Marketing
• Web Analytics
• Integrated Marketing
• Media Buying
• Campaign Managment
• Analytics
• Digital Media
• Media Strategy
• Market Research
• Campaign Management
• Marketing
• Marketing Strategy
• Social Media Marketing
• Sem
• Business Development
• Digital Marketing
• Digital Strategy
• Media Planning
• Mobile Marketing
• Advertising
• Marketing Communications