Arun Changalva

Digital Marketing Analyst @Techmatic Systems India Pvt Ltd

IN

In my current role as a Digital Marketing Analyst at Techmatic Systems, I am responsible for a diverse range of functions aimed at driving digital marketing success. These include:\\\\n\\\\n• Conducting competitor analysis to identify market trends, benchmark performance, and inform marketing strategies.\\\\n\\\\n• Managing on-page and off-page SEO activities to optimize website content and improve search engine rankings.\\\\n\\\\n• Implementing technical SEO best practices to enhance website performance and user experience.\\\\n\\\\n• Overseeing paid advertising campaigns on Google and Facebook ads, monitoring key performance indicators (KPIs), and optimizing campaigns for optimal results.\\\\n\\\\n• Monitoring installs, posts, sign-ups, and other app-related metrics, and presenting the results to clients while providing regular project updates.\\\\n\\\\n• Performing in-depth market analysis and tracking important metrics using various tools such as Google Search Console, Google Analytics, Firebase, Google Tag Manager, Ahref, SEMrush, Google Play Console, App Store Connect, Microsoft Clarity, SpyFu, and Moz.\\\\n\\\\n• Generating content ideas and creating engaging creatives using tools such as Answer the Public, Buzzsumo, Wordai, Grammarly, Canva, and Crello.\\\\n\\\\n• Collaborating with the creative team to suggest creative concepts for social media profiles and ad campaigns.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n

Vijetha junior college

intermediate, MPC, 94.1%

Sanghamitra school

10th class, CBSE

Gokaraju Rangaraju Institute of Engineering and Technology

Bachelor of Technology - BTech, Electrical, Electronics and Communications Engineering, 7.80