Aruna Muralidharan

About Aruna Muralidharan

Hello there, thanks for stopping by. I am a result-driven B2B SaaS Marketing Specialist with 8+ yearsof experience. As part of Zoho\'s ATS/Recruitment platform team I\'ve represented the product at multiple HR and HCM events across the globe, including AHRI, SHRM, Tech HR, among others.I\'m also responsible for partner channel development of Zoho Recruit and Zoho Workerly. From designing LinkedIn Ad campaigns to hiring partners with HR expertise and delivering product training for their client implementations, I make sure the partners grow as their customers grow. I\'ve built a microsite(fullonrecruiter.com) where I worked with recruitment industry leaders for podcasts and guest articles to educate the target audience on hiring, workflows, budgeting, etc. How did I get into marketing?Though I had an engineering background in Computer Science, I chose product marketing over full-on development. The answer is to my immense passion for content and communication skills right from my early school days. More about me:I\'m a trained Carnatic Vocalist with about 10+ years of learning from some of the reputed trainers based out of Chennai and Trichy. I also teach music to students across India and in the US.

Experience

1. Lead Product Marketer

   Zoho

   Nov 2023 — Present · Chennai, IN

   Drive strategic product positioning and go-to-market execution for Zoho Recruit, maintaining market leadership and competitive advantage- Orchestrate partner channel engagement strategies to expand market reach and strengthen ecosystem relationships- Lead analyst briefings and maintain strategic relationships with industry analysts to preserve top market positioning and thought leadership- Spearhead high-impact marketing initiatives that align with corporate objectives and drive measurable business outcomes- Active corporate member and speaker at Indian Staffing Federation (ISF), organizing roundtable discussions and fostering strategic connections with industry veterans across India

Education

• Rajalakshmi Engineering College

  Bachelor of Engineering, Computer Engineering