Aruna Jathar

About Aruna Jathar

With over two decades of experience across the marketing, communication and retail spectrum, I bring a unique blend of strategic vision, digital innovation, and deep domain expertise. As a full-stack marketer I’ve helped brands navigate the evolving customer landscape—shifting from traditional trade formats to omnichannel models and digital-first D2C ecosystems. I also bring B2B marketing experience, driving acquisition, conversion, and retention through GTM strategy, demand generation, product positioning, and full-funnel lifecycle marketing—from MQL to close.A decade of my journey was rooted in retail, where I developed a strong foundation in understanding consumer behavior and business drivers. I then pivoted to digital and brand marketing, blending performance, content, and customer insight to drive growth. I’ve led large and small 360-degree, award-winning brand campaigns that have created impactful connections with consumers and driven brand growth across diverse markets.Today, I lead integrated marketing efforts across performance marketing, CRM, content strategy, data analytics, and brand storytelling—with a focus on building systems that scale. My work often centers on connecting brands to diverse audiences like Gen Z, who demand digital-first engagement, and Family with Kids (FWK), who value trust and utility or serious B2B customers.Whether launching a brand, scaling an omnichannel playbook, or building content-led digital strategies for multi-generational audiences—I bring a holistic, full-stack approach that connects insight to impact. I work closely with CEO and CXO offices to align marketing with business priorities, unlock growth, and drive brand transformation.I\'ve had the privilege of working with top brands such as TITAN Watches, Metro Wholesale, Airtel, Dell Consumer Business, and Wyndham Destinations.If you\'re looking for someone who understands both the digital dashboard and the evolving customer mindset—let’s connect,You can Message me on LinkedIN

Experience

1. Consultant Marketing and Communication

   Niit University

   Jan 2025 — Present

Education

• University of Pune-Fergusson College

  Bachelor of Applied Science (B.A.Sc.), Chemistry

  1990 — 1994

• Symbiosis MBA full time

  MBA, Marketing

  1994 — 1996

• Indian Institute of Technology, Roorkee

  AI in Marketing certification, Artificial Intelligence

Skills

• Strategy
• Business Strategy
• Team Management
• Leadership
• Vas
• Marketing
• Product Management
• Crm
• Market Research
• Market Planning
• Business Development
• Competitive Analysis
• Management
• Marketing Operations
• Brand Development
• Brand Management
• Marketing Strategy