Aruna Palanisamy
Driving campaigns with Proven Data-backed frameworks | Demand Generation & Marketing Automation | ABM
- Role
- Global Demand Generation Specialist at ABB
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Aruna Palanisamy
As a Global Demand Generation Specialist at ABB, I bring over a decade of experience in B2B marketing to design and implement data-driven campaigns that align with energy transition goals. Leveraging tools like Salesforce, Pardot, and 6sense, I collaborate with cross-functional teams to deliver scalable marketing programs that generate consistent pipeline growth. My focus on automation and analytics enables seamless integration of sales and marketing efforts, ensuring measurable outcomes. Passionate about leveraging AI and marketing technology, I support initiatives that drive sustainable energy solutions while maximizing customer engagement. By combining advanced campaign strategies with actionable insights, I contribute to ABB’s mission of shaping a sustainable future. My expertise lies in ABM, GTM strategy, and demand generation, underpinned by a commitment to innovation and impactful execution.
Experience
Global Demand Generation Specialist
Aug 2023 — Present · Bengaluru, IN
Education
National Institute of Technology Calicut
Bachelor of Technology - BTech, Electrical and Electronics Engineering
2005 — 2009
Great Lakes Institute of Management
PGP Strategic Digital Marketing, Marketing
Great Lakes Institute of Management
Business Analytics Certificate Program , Business Statistics , Machine Learning
2018 — 2019
Skills
- Business Strategy
- Project Management
- Team Management
- Business Analysis
- Competitive Analysis
- Business Development
- Sales
- Project Planning
- Product Development
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