Aruna Mathiyalagan

About Aruna Mathiyalagan

Digital Marketing professional with over 4.5+ years of experience,I specialize in SEO, SEM, content management, and social media management. Adept at leveraging tools like SEMrush, Ahrefs, Google Analytics, Sitecore CMS, Wordpress CMS and brandwatch to drive brand visibility, improve search rankings, and optimize online campaigns. I have managed enterprise-level websites using Sitecore CMS, Wordpress CMS. My expertise drive end-to-end content management including creating, editing, and publishing marketing articles, also optimizing web pages to rank in search engine results. I have a strong background in ensuring content quality, consistency, and alignment with brand guidelines, while collaborating with cross-functional teams including Content, design, and operations.Currently serving as Digital Marketing Co-ordinator at CohnReznick LLP, I support website management initiatives and I am responsible creating and scheduling social media posts in Brandwatch. I ensuring timely publishing, and troubleshooting web issues as needed. My role also includes improving content governance, refining workflows, and enhancing the digital experience through data-driven insights. I take pride in delivering a seamless and professional web presence that reflects the firm’s brand and business goals.

Experience

1. Search Engine Optimization Specialist

   eGrove Systems

   Dec 2025 — Present

Education

• Saveetha Engineering College

  Bachelor of Engineering, Computer Science

  2014 — 2018

• Ethiraj College for Women, Chennai

  Master of Business Administration - MBA, Marketing/Marketing Management, General

  2018 — 2020