Aruna Karmakar
Consumer Insights and Market Research||Brand Equity||Kantar Market Place||Performance Marketing Analytics||ECOM||Nielsen
- Role
- Sr Associate Manager - Performance Marketing Quantitative Research & Insight at PepsiCo
- Location
- Hyderabad, TG, IN
- LinkedIn followers
- 500 followers
About Aruna Karmakar
Responsible Market Performance Analytics||Kantar Market Place|| Quantitative and Qualitative Research || Ecom RMS || POS || HH Panel Data Analysis || Brand Health Tracking|| Consumer Insights- Establish Questionnare based on Sampling and Market Research Methodology- Highly influenced with new technologies to analyze the data and make better value driven visibility in Industry.
Experience
Sr Associate Manager - Performance Marketing Quantitative Research & Insight
Jan 2023 — Present · Hyderabad, IN
Key Responsibilities· Lead end-to-end quantitative research projects (design, execution, analysis, reporting)· Manage studies including Concept, Product, Brand & Ad testing, MaxDiff, Conjoint, U&A, Segmentation· Design questionnaires, analyze data, and deliver insight-driven stories· Partner with stakeholders to recommend research approaches and present findings· Manage external research agencies and ensure quality, timely deliveryProduct Category Analysis: Analyze POS|| Panel Data and prepare sales Distribution and Promo Strategy for all New Launches and Premium Products through moden and traditional trade channel and Retailers.Brand Analysis: Track brand growth and coverage along with demand compliance percentage of present year.Brand Execution: Analysis Product and Brand Portfolio on revenue and growth to prepare product execution design in retail channel. Market Position: Responsible for building Market Share reports through Modern and Traditional Trade Channel to analyze the existing market position alone with competitors. Promo Analysis: Analyze ROI of promo on retail channel. Business Decision: prepare Insight TT MT dashboard to help business unit with value driven Analytics solutions.
Education
School of Planning and Architecture, New Delhi
B.Tech , Town Planning
2010 — 2014
IMI Delhi
MBA, Marketing
2016 — 2018
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