Aruna Abeyakoon
Innovative Leader - Consumer and Enterprise Insights using Machine Learning | Product Development, Launch and Marketing
- Role
- Director Advanced Insights at Aristocrat Gaming
- Location
- Las Vegas, NV, US
- LinkedIn followers
- 500 followers
About Aruna Abeyakoon
Strategic senior leader and innovator with over 20 years of experience in gaming industry, deploying IoT applications, cloud solutions, and the latest biometric and neuroscience research methods to gain data insights into customer behavior and journey, driving new product design, development, marketing and business decision making. Champion for Change – advisor to C-suite, championing disruptive solutions to complex problems and achieving compelling results for better predictive analytics for game design & development. Strong Business Acumen – strategic thinker with proven ability to influence business strategy, branding and marketing with in depth consumer insights and business intelligence. Forward Thinking Data Scientist – with deep curiosity, spearheaded a Global Center of Excellence in Analytics, providing forward thinking research tools on consumer behavior and influencing gaming regulators. Goal-Driven Leader – demonstrate executive IQ, consistent leadership and strong work ethic, personally vested in a successful outcome and use influence and persuasive powers to achieve desired results. Collaborative Partner – work cross functionally guiding and partnering with geographically dispersed data engineering teams, technology architects and software developers, guiding with vision and business intelligence. Empowering Team Leader – foster a culture of inclusiveness, diversity and creativity, coaching and mentoring team members, rewarding and recognizing contributions, and sponsoring career advancement.TECHNICAL COMPETENCIES Machine Learning: Classification, Logistic Regression, Time Series, Clustering, Decision Trees, Reinforcement Learning Programs and Cloud Applications: Python, SQL, SAS, AWS Lambda, Athena, SQS, SNS, Sagemaker BI and Visualization: Tableau, Power BI, SPSS, AWS Quicksight Welcome connections for networking and collaboration.
Experience
Director Advanced Insights
Jan 2026 — Present · Las Vegas, NV, US
Education
CIM | The Chartered Institute of Marketing
Post.Grad DipM, Marketing/Marketing Management, General
University of Colombo
Master of Business Administration - MBA, Business Administration and Management, General
University of Colombo
Bachelor of Science - BS, Statistics
University of Nevada-Las Vegas
Master of Applied Sciences , Statistics
Skills
- Competitive Intelligence
- Statistic Modeling and Hypothesis
- Third Parties Research Negotiation and Development
- Predictive Analytics
- Prioritization Process and Delivery
- Product Penetration and Test Analytics
- Consumer Insight
- Innovative Research Methods and Best Practices
- Clustering, Segmentation, Profiling
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