Arun Murugan
Programmatic Campaign Manager | Managed advertising accounts for prestigious brands
- Role
- Programmatic Campaign Manager at Cognizant
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Arun Murugan
With an MBA specializing in Business Administration and Management, I am currently the…
Experience
Programmatic Campaign Manager
May 2024 — Present · Bengaluru, IN
Managed advertising accounts for prestigious brands including Wellbeing Nutrition, Boat, Lenskart, Louis Philippe along with Amazon POC’s Led the creation and flawless execution of impactful advertising campaigns, maximizing brand visibility and engagement. Developed comprehensive media plans aligned with advertiser goals, ensuring strategic campaign execution. Implemented strategic optimizations based on data insights, enhancing campaign effectiveness and efficiency. Presented the detailed campaign performance reports and insights to brand points of contact (POCs) at the end of each month. Conducted in-depth analysis of campaign performance metrics such as CPC, DPVR, and ECPDV. Developed comprehensive media plans aligned with advertiser goals, ensuring strategic campaign execution. Analysing creative and assets shared by clients for Moderation with the help of amazon guidelines. Working on creative upload, Audience segment creation and implementation process. Performance and Audience reports for discussions post campaign ends. Suggesting optimization tips and to ensure the campaigns to achieve the goal and performance.Tools Worked: Amazon DSP
Education
Sri Muthukumaran Institute Of Technology
Bachelor of Engineering - BE
2012 — 2016
SRM University (Sri Ramaswamy Memorial University)
Master of Business Administration - MBA
2012 — 2016
KMHSS
Bachelor of Engineering - BE
2002 — 2012
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