Arun Kumar Nagaraja

About Arun Kumar Nagaraja

As a marketer with a passion for market research, I love delving deep into consumer insights to craft strategies that drive impactful growth. My expertise in digital marketing allows me to combine data-driven tactics with creative thinking to optimize brand visibility and engagement.Beyond marketing, I\'m also a motivational speaker who thrives on inspiring others to unlock their full potential. My dedication to fitness has led me to learn Brazilian jiu-jitsu, and I actively share my passion by offering fitness training to those new to the world of physical health. I guide them step-by-step, helping them achieve their goals and transform their lives.In addition to my professional and fitness endeavors, I\'m an explorer with a keen interest in history, always eager to learn and share historical knowledge. As an adventure racer, I push my limits and embrace the thrill of new challenges, both in the physical and mental arenas.

Experience

1. Digital Marketing Executive

   Bgs And Sjb Group Of Institutions

   Feb 2025 — Present · Bengaluru, IN

   Strategize, create, and manage performance-driven Meta Ads for lead generation and brand awareness campaigns.• Oversee video production and design creatives optimized for maximum ad performance across platforms.• Manage and maintain the entire group’s social media presence, including Instagram, Facebook, YouTube, and LinkedIn using Hootsuite platform.• Drive branding initiatives to enhance visibility and strengthen brand identity across all institutions under the group.• Collaborate with students and faculty to identify marketing gaps and work proactively to address them.• Conduct regular meetings with Principals and the Academic Director to plan and implement effective brand awareness activities.• Monitor ad performance and generate detailed campaign reports with insights and actionable recommendations.• Analyze Meta Ads analytics in real time and make necessary adjustments during campaigns to improve results.• Prepare and manage campaign budgets based on past performance data and projected outcomes.• Coordinate closely with creative teams and institutional stakeholders to align marketing efforts with strategic goals.

Education

• JAIN College

  Bachelor of Business Administration (Bangalore University), Marketing/Marketing Management, General

  2016 — 2019

• Jain (Deemed-to-be University)

  Master of Business Administration - MBA, Marketing

• University of Cincinnati Carl H. Lindner College of Business

  Master's degree, Marketing