Arun Kumar

About Arun Kumar

A solutions and results oriented Professional with over 18+ years of experience in Online Advertising Domain and with team management experience. A People Manager with excellent customer focus with an ability to convert Industry best practices into processes.Proven traits include:•Excellent communicator with a clear vision and a unique goal in mind for every organization associated with.•Built and Achieved SLA\'s with complete client satisfaction.•A quick learner with a yearning for challenges.•A thorough understanding of the online Adverting Operations (Agencies, Publishers, small to medium ad networks and Marketplaces).•Hands on experience in Digital ad trafficking, reporting, Campaign Optimization, Creative testing and implementation, troubleshooting issues and Billing.•Trained on Data Mining and Statistical models using R and Machine Learning concepts using Python.•Implemented Lean and Six Sigma Methodologies to increase the team\'s efficiency by 30% and achieved 99.99% accuracy rate.•Built and managed motivated teams with excellent knowledge and impeccable processes.•Ability to predict and understand requirements and convert them into Solutions.•All of the clients managed organically grew over a period of time with respect to responsibilities and head counts.•Managing multiple digital teams comprising Display Media Activation, Media Planning, E-comm Trading, Social Media Operations and Creative Services.

Experience

1. Senior Manager - Digital Media

   dentsu

   May 2024 — Present

Education

• Liverpool John Moores University

  Master of Business Administration - MBA

• Institute of Management Technology, Ghaziabad

  Post Graduate Program in Management

Skills

• Team Management
• Sql
• Microsoft Excel
• Digital Media
• Report Building
• Number Crunching
• Online Advertising
• Operational Excellence
• Analytics
• Project Delivery
• Training & Development