Arun Kumar
Senior Manager - Crm, Research & Insights @Blackberrys Menswear
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WORK HISTORY
Senior Manager - Crm, Research & Insights @Blackberrys Menswear
Gurugram, IN
Leading CRM & Insights for Blackberrys Menswear - Driving customer retention and win-back- Launched the Marketing Automation journeys & Repeat customer funnel marketing for Blackberrys- Launched Referral Program- Ensure agile delivery of business insights and reporting to track CRM and business KPIs- Playing pivotal role in creation of processes and improve the operational efficiencies for CRM and marketing lead projects- Liaising with IT and technology partners/agencies to ensure the success of the projects, delivery of products- Manages consumer research – Brand Track, Brand Equity Index, Market benchmarking, NPS, New Store catchment study, New store exist surveys, FGDs, Retail audit, Store Mystery audits- Leading & guiding two team members.
EDUCATION
Institute of Management Technology, Ghaziabad
Master of Business Administration (MBA), Marketing
Delhi University
B.Com, Commerce
Indira Gandhi National Open University
PGDJMC, Journalism & Mass Communication
Sb Mills
10+2, Commerce
ABOUT ARUN KUMAR
A dynamic, committed, creative and focused professional with more than 13 years of distinguished career in retail sector with proven track record of creating and implementing successful marketing campaigns with excellence in increasing productivity, driving innovation, and stimulating bottom-line growth. Keep up-to-date with constantly evolving technologies in Brand Marketing, Loyalty - CRM, Digital Marketing.
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