Arun Durai
Process Specialist - Programmatic | Campaign Management & Optimization | PG deals | DV 360, DCM , TTD ,Xandr, Mediamath , Amobee ,Roku , Vizio
- Role
- Specialist Programmatic at Annalect India
- Location
- Chennai, IN
- LinkedIn followers
- 500 followers
About Arun Durai
Professional experience of 7+ years in Programmatic Campaign Management [Trafficking & Optimization]. Currently working in an IC role to meet the client\'s ROI performance and provide effective campaign optimization delivery. Discrepancy check and insights preparation. Responsible for setting up Campaigns on various platforms like Amobee, MediaMath, DV360, Xandr, Roku, TTD, Facebook, Google Ad Manager, and Pinterest.TPA tag generation using DCM, and Celtra platforms. Analyze and prepare campaign performance report dashboards as per client requirements. Have hands-on experience in SQL scripting tools to analyze bid-level info for deal campaigns Experience in Prisma tool to manage campaigns across different platforms. CRM tools like salesforce knowledge and ticketing tools like JIRA
Experience
Specialist Programmatic
Jul 2023 — Present · Chennai, IN
Education
Sri Vidya College of Engineering and Technology
Bachelor of Engineering - BE, Electrical and Electronics Engineering, A
2010 — 2014
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