Arun Christopher Michael
Digital Marketing Manager | Brand Strategy, Lead Generation, Agency Relationship Management
- Role
- Digital Marketing Manager at Montra Electric Scv
- Location
- Chennai, TN, IN
- LinkedIn followers
- 500 followers
About Arun Christopher Michael
Digital Marketing Leader | EV Marketing | SEM & CRM Expert | Driving Growth for Montra ElectricWith over seven years of experience in digital marketing, I specialize in EV marketing, lead generation, CRM, SEM, and social media strategies. Currently leading Montra Electric’s digital initiatives, I focus on driving brand visibility, customer engagement, and market intelligence to accelerate the adoption of electric commercial vehicles.At Montra Electric, I spearhead:1. High-impact SEM and display campaigns, optimizing ad performance for maximum lead generation.2. CRM, ORM, and call center implementation, ensuring seamless customer engagement.3. SEO and website optimization, improving discoverability and user experience.4. Social media strategy, crafting engaging content, including driver testimonials and product videos.5. Market intelligence and consumer insights, refining marketing strategies with data-driven decisions.Previously at Deloitte Digital, I led a 25-member team managing multi-platform digital campaigns, increasing productivity by 40 percent and driving 150 percent higher leads for top brands.Passionate about innovation, I thrive on leveraging data, automation, and strategic marketing to drive growth. Let’s connect to discuss the future of EV marketing and digital transformation.
Experience
Digital Marketing Manager
Aug 2024 — Present · Chennai, IN
1) Leading the digital marketing strategy for Montra Electric, focusing on brand awareness, lead generation, and customer engagement.2) Driving SEM & Display campaigns for Montra Electric’s electric SCV, optimizing search performance, and targeting fleet owners, logistics companies, and MSMEs.3) Managing SEO & website optimization, ensuring high-speed performance and organic ranking improvements.4) Implementing and optimizing CRM, ORM, and call center operations, ensuring customer queries are addressed within 1 hour.5) Developing social media strategies, increasing engagement through data-driven content and driver testimonials.6) Conducting market intelligence & consumer insights studies, analyzing customer behavior to refine marketing approaches.7) Successfully launched EVIATOR (India’s First Tru-EV) with a structured digital campaign across LinkedIn, Meta, YouTube, and Google Ads.
Education
Loyola-ICAM college of engineering and technology
Bachelor of Engineering (BE), Mechanical Engineering
Loyola Institute Of Business Administration
PGDM, Marketing and Operations
2016 — 2018
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