Artur Valiullin
Design Director @Банк Втб
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WORK HISTORY
Design Director @Банк Втб
Moscow, RU
VTB – Design Director, Project Luna BrowserLuna Browser RedesignLed a full redesign of the browser for iOS and Android, creating a new brand identity, design system, logo, onboarding experience, and tone of voice. As a result— average pages per user increased from 14 to 18— average session length grew from 0:58 to 1:12— MAU increased from 1.5M to 4M.TeamBuilt a 10-person cross-functional team from scratch (product designers, researchers, communication design, and release management). Established collaboration standards, promoted 5 designers into senior roles, and maintained high retention through strong engagement and mentorship.Parallel strategic initiativesInterPay: In just 2 months, through clear task setting, quality control, and deadline management, built from scratch a solution for payments with foreign cards via QR code in Russia for the \'Intervision\' contest.VTB Pay: Despite complex approvals and cross-functional disagreements, successfully launched iPhone payments via Bluetooth terminals within strict deadlines.VTB Online: Launched two major product domains — Auto and Home — within three months, rolled out to all customers across iOS, Android, and web platforms.
EDUCATION
Ufa State Aviation Technical University
Master's degree, Mathematics
SKILLS
ABOUT ARTUR VALIULLIN
I’m a Design Director and Head of Design with 15+ years of experience across eCommerce, Telecom, FinTech, and Digital Banking. I work at the intersection of product, UX, brand and business, partnering closely with product management, engineering, and executive stakeholders to turn strategy into measurable outcomes. My focus is not just on great design, but on design that drives impact — for users, teams, and the business.I build strong design teams from scratch and effectively lead established organizations — from focused teams to large, multi-disciplinary design functions of up to 40 specialists — adapting leadership style to context, maturity, and business goals.Throughout my career, I have led design transformations in high-growth and high-stakes environments, launching and evolving digital products across web and mobile platforms, improving key product metrics, and increasing organizational design maturity.Telegram:@artwalek
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