Arturo Zarzosa
Sr Marketing and Category Manager B2c @Sigma
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WORK HISTORY
Sr Marketing and Category Manager B2c @Sigma
Monterrey, MX
Leading Marketing and Category Management for Sigma’s B2C platforms, including e-commerce and physical retail (Grill House, Convy, Factory Shops, and others). Focused on driving growth, customer engagement, and promotional activities.
EDUCATION
Universidad Tecmilenio
Masters in Business Administration, Finance
Tecnológico de Monterrey
Marketing
Wharton Executive Education
Advanced Marketing Program, Marketing
EGADE Business School del Tecnológico de Monterrey
Global Executive MBA, Business Administration and Management, General
SKILLS
ABOUT ARTURO ZARZOSA
Commercial and growth strategy leader with extensive experience across marketing, business and commercial roles in consumer-focused organizations.I help companies make better decisions when growth priorities are unclear, pressure is high and resources are limited; connecting consumer understanding with business and commercial objectives.Throughout my career, I’ve led strategic prioritization across brands, channels and initiatives, with a strong focus on defining where to invest, what to simplify and how to drive profitable growth.While my background comes mainly from complex B2B environments, my work has always been grounded in consumer insight. More recently, I’ve applied this approach directly to B2C and retail platforms in more agile, growth-oriented setups.I’m most effective in roles where clear thinking, solid judgment and business impact matter more than execution volume.
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