Arturo J. Real

Experience

1. Community Manager

   Looking Glass

   Apr 2022 — Present · Brooklyn, NY, US

   Community Management & OperationsDevelop and maintain standard operating procedures (SOPs) across all business areas using NotionStreamline processes through automation and integrations with ZapierEngage prospective community members, addressing inquiries and providing guidance and tutorialsCollaborate closely with existing members to troubleshoot issues and enhance experienceManage process for new member onboardingProvide timely support via social media, email, and other channelsAuthor bi-weekly \"Community Soundbites\" to share internal community trendsFormat and distribute bi-weekly community newsletter through ActiveCampaign and HubspotPlan and execute online and offline community events from ideation to executionGenerate tutorial content in written and video form on using our software tools and pipelines and how they can be use through WebXR, Blender, Unity, and Unreal EngineBusiness DevelopmentIdentify and foster relationships with enterprise partners in SaaS, e-commerce, and marketing technology sectorsNegotiate and secure new co-marketing partnerships, resulting in new revenueMaintain strong partner relationships through quarterly reviews and collaborative planningCreative DirectionDirect creative development for product launches, including video assets, website graphics, and sales collateralCollaborate with external agencies and internal teams to concept and execute compelling marketing campaignsOversee all aspects of creative production from storyboarding to final rollout across channelsSocial Media ManagementManage product social channels (Twitter/X, LinkedIn, Instagram, Facebook, TikTok), growing total followingCreate content calendars and campaigns aligned with product launches, promotions, and company milestonesAnalyze performance metrics using Sprout Social to optimize strategy and drive engagement

Education

• Harvard Extension School

  CS50 Certificate

  2015 — 2015

• Terra Environmental Research Institute

  Biomedicine and Biotechnology

  2009 — 2013

• Harvard Extension School

  Bachelor's degree

• Miami Dade College

  Associate of Arts (A.A.)

  2013 — 2016