Arturo E. Bermudez
- Role
- Director, Loyalty Solutions, Data & Services at Mastercard
- Location
- Miami-Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
About Arturo E. Bermudez
Global Product Marketing & Consumer Engagement Leader with 15+ years of experience…
Experience
Director, Loyalty Solutions, Data & Services
Oct 2018 — Present
Sets the product strategy synthesizing consumer needs with competitive and industry trends to develop roadmaps and define winning value propositions.• Develops regional Product Readiness, including go to market planning, regional pricing, product documentation, sales materials and training.• Leads the sourcing and negotiation with key vendors and partners to develop new products and services as well as the ongoing commercial management. • Leverages consumer insights and market intelligence to ensure products & platforms are optimized.• Effectively influences regional and global colleagues to progress agenda, short and long term goals.
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