Art Caro

About Art Caro

I build and scale marketing operations for the world’s biggest brands.Over 20 years, I’ve led cross-functional teams of 50–75 across 4 regions, managing $33M+ in annual marketing spend for clients including Disney, Warner Bros, Microsoft, Mazda, Abbott, PepsiCo, 3M, and Intel. My work sits at the intersection of marketing transformation, AI-enabled operations, and global delivery — designing the operating models, MarTech stacks, and campaign frameworks that let marketing organizations move faster, spend smarter, and scale globally.What I do:→ Marketing Transformation & Operating Model Design→ AI-Augmented Marketing Operations & Governance→ MarTech Stack Rationalization (Salesforce, Adobe, Oracle)→ Paid Media Strategy & Direct-to-Fan Programs→ Vendor Governance & Offshoring Strategy→ Cross-Regional Campaign Enablement (NA, EMEA, LATAM, APAC)Track record:→ 27% faster go-to-market velocity→ 22% shorter development cycles→ $4M+ in annual vendor cost savings→ 35% improvement in MarTech adoption→ 15% YoY revenue growth across LATAM portfolioBackground: Global MBA (Thunderbird / Tec de Monterrey) · Yale Digital Transformation Certificate · TEDx Speaker · Co-Chair, SOMOS ERG @ VML (Latine inclusion across WPP) · Top 50 Leader, Wunderman Thompson NetworkOpen to VP and C-level opportunities in marketing transformation, AI governance, and marketing operations. Based in Los Angeles — open to New York, London, and global r••••••••@gmail.com

Experience

1. VP, Experience Strategy & Marketing Transformation

   VML

   Mar 2022 — Present · Los Angeles, CA, US

   Reporting to SVP. Leading global marketing transformation for Fortune 500 clients across entertainment, auto, tech, and healthcare. Managing cross-functional teams of 75+ across 4 regions.→ Accelerated go-to-market by 27% through a standardized global campaign workflow across paid, content, CRM, and analytics — adopted by 200+ marketers across NA, EMEA, LATAM, and APAC.→ Rationalized MarTech across 3 regions (Salesforce, Adobe, Oracle), piloting AI-native workflows that improved adoption rates by 35%.→ Architected Direct-to-Fan activation framework deployed across 4 verticals (auto, consumer, entertainment, health).→ Consolidated 12 vendors to 5 preferred partners through vendor governance model and offshoring strategy.→ Strategic advisor to C-suite clients on marketing operating model design and agency coordination.

Education

• Thunderbird School of Global Management

  Global MBA, International Business

• Tecnológico de Monterrey

  Global MBA, Business

• Yale School of Management

  Digital Transformation, International/Global Studies

Skills

• Spanish
• Start-Ups
• Constant Learner
• Social Media
• Digital Marketing
• Online Marketing
• Journalism
• Online Advertising
• Entrepreneurship
• Strategic Planning
• Management
• Management Consulting
• Innovation Development
• SEO
• Integrated Marketing Communications Planning
• New Media
• Digital Media
• Change Management
• Strategic Communications
• Change Leadership
• Strategy
• Marketing
• International Business
• Marketing Strategy
• Digital Strategy
• Creativity
• Public Relations
• Business Strategy
• Innovator
• Search Engine Optimization (SEO)
• Corporate Communications
• Public Speaking
• Marketing Communications
• Strategic Leadership