David Swift

About David Swift

My strength lies in my ability to perceive what others may overlook. I am a creative…

Experience

1. Creative Director, Marketing, Licensing and Merchandising Global Creative

   Illumination

   Jul 2014 — Present · Santa Monica, CA, US

   Drive company revenue through strategic partnerships by overseeing and executing original brand campaigns and innovating new artistic directions for the Marketing, Theme Park, and Licensing departments.• Lead brand and sales meetings to actively engage and sell potential partners on the creative vision for franchise opportunities.• Develop strategies and art to attract new licensees and secure profitable programs/partnerships.• Collaborate with domestic and international licensees in the design, development, and production of local campaign needs and consumer products.• Ensure creative consistency and maintain global brand identity with licensees and partners.• Innovate original creative campaigns, with supporting art from concept to finish, for style guide creation and oversee guide layout and production.• Direct and design branding, style guides, product merchandise, tradeshow exhibits, packaging, and marketing collateral for feature film promotion, retail sales, and theme park.• Manage internal and external creative resources and evaluate the quality of creative work.• Direct campaign photo shoots and editing of photographic resources.• Oversee a team of copywriters, production coordinators, and graphic designers, while simultaneously collaborating with multiple advertising agencies and production vendors to maximize ROI in the production of creative assets and promotional items.• Actively seek out and follow new trends for possible collaborations with artists and licensees to drive new revenue-generating partnerships.

Education

• California Institute of the Arts

  Bachelor of Fine Arts (BFA)

  1993 — 1997

Skills

• 3d
• Animation
• Posters
• Film
• Mac
• Entertainment
• Game Development
• Visual Communication
• Video Games
• Advertising
• Concept Development
• Digital Illustration
• Image Manipulation
• Collateral
• Creative Direction
• Brand Architecture
• Packaging
• User Experience
• Creative Services
• Theme Parks
• Video
• Graphic Design
• Branding & Identity
• Layout
• Typography
• Art
• Concept Design
• Art Direction
• Graphics
• User Interface Design
• Interactive Advertising
• Retail Packaging
• Illustration
• Storyboarding
• Logo Design
• Style Guides
• Character Animation
• Corporate Identity
• Toys
• Game Design