Artsiom Basaraba
VP, Chief Product Owner. 10+ years in innovating and scaling digital solutions. Passionate about driving digital success and engagement.
- Role
- Vice President, Chief Product Owner (Digital Experience) at Prudential Financial
- Location
- Staten Island, NY, US
- LinkedIn followers
- 500 followers
About Artsiom Basaraba
Product leader with over 10 years of experience in digital product management, including 6.5 years focused on insurance applications at Prudential. Recently promoted to Chief Product Officer, where I guide the strategic direction of our digital product portfolio and empower teams to deliver impactful, customer-centric solutions.Before stepping into the CPO role, I led the successful launch of our mobile app for Supplemental Health Insurance, improving accessibility and user engagement. I also drove the complete redesign of the Supplemental Health Digital Claims experience, increasing digital claim submissions from 65% to 88%.I’m focused on scaling product impact through strategic leadership, cross-functional alignment, and innovation—leveraging technologies like generative AI to optimize and future-proof our digital experiences.
Experience
Vice President, Chief Product Owner (Digital Experience)
Sep 2025 — Present
Overseeing the strategy and vision for the Group Insurance digital experience, including employee-facing and employer-facing external applications and the mobile app. Leading cross-functional collaboration and working closely with multiple Scrum teams to deliver innovative, seamless, and impactful digital solutions that improve the customer experience and drive business outcomes.
Education
Lund University
Master of Science (M.S.)
2011 — 2014
Belarusian State University
Postgraduate Programme, Economics
2014 — 2017
LCC International University, Lithuania
Bachelor of Arts (B.A.), Business Administration and Management
2007 — 2011
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